Pedigree - Virtual Dog Walk

The latest campaign from  Pedigree is the world's first ever virtual dog walk as part of the Pedigree Adoption Drive 2011. The virtual dog walk allows users to take a real-life rescue dog, Ripley, on a virtual walk around the web, and we're encouraging everyone who has a website or a blog to host a campaign MPU on their site to help raise awareness and show their support. Users can interact and play with Ripley on her walk around the web and will unlock a donation at every stage of the journey. For every completed journey, Pedigree will be making a £1 donation until the £100,000 target is reached.