B62 - Anti-crisis moneybox

B62 agency created a anti-crisis moneyboxes and give them to several comunication agencies. The reason? B62 believes that what helps to fight the crisis we all live in isn't to be always using that word. So B62 challenges all the jornalists and bussinessmans to put 0,10 € in th moneybox everytime they say, thing or write the word crisis. At the end of the month, B62 invites the agencies to open their boxes and see how many times they have used the word and spend that money. The idea is to stop the use of that word and throw investiment help the economy to grow.