Sony Ericsson - Xperiathon

Sony Ericsson has created a lonnely marathon to promete its new Xperia.  Xperiathon is open to anyone who has the apps Endomondo, Map My Fitness or Runkeeper. The marathon will take place on the 26th of November, and you can run anywhere. the winner is the first one to finnish the 42 km first, the price is a trip to New York to participate in the real NY Marathon.


So far nothing special, but the star of the commercial, is the no one else than Forever Alone Guy.